PERSONAL BRAND
EVERY IMAGE IS AN ESSENTIAL PIECE OF YOUR PROFESSIONAL IDENTITY
As a brand photographer, I understand the importance of capturing the essence and experience of your brand through personalized and authentic images.
My job is to transform the story, message, identity, and mission of your brand into photographs that reflect both your personality and that of your brand. Whether working with commercial and personal brands, service businesses, hotels, fitness professionals, coaches, or even dog trainers, all my clients recognize the value of brand photography and its impact on their business.
Perfect for showcasing your personal brand on LinkedIn, websites, social media, business brochures, professional presentations, email signatures, press releases, job applications, speaking engagements, and networking events.
What is personal brand photography?
Personal brand photography is designed to showcase your business, your brand, or your personality (or perhaps all three at once, depending on your needs). They are a fundamental part of your online representation and, unlike traditional photos that focus primarily on the face, personal brand photos aim to convey the client’s story, values, and unique selling points.
Importance of Personal Brand Photography
Think about this: if someone looked at the image you use on LinkedIn, your website, and other social media for about 2 seconds (the average time a person spends looking at your profile picture), what would be their first impression of who you are? Is your brand clear? Your values? If not, then it’s time to consider updating your personal brand photos.
Do Personal Brand Photos Need to Be Taken in a Specific Location?
Not at all! Depending on your brand and vision, personal brand photos can be taken in the photography studio or a location that is meaningful to you. The important thing is to reflect your business and brand in these photos, and this can be perfectly achieved in the studio.
I love doing sessions in cafes, rooftops, the beach, 38th street, and certain restaurants where we ask for permission (remember that in some places we need to consume at least one drink). Let’s make your session unique and fun!
Benefits of Personal Brand Photos
Personal brand photos establish credibility, leave a memorable impression, and connect with the audience by showcasing authenticity. These photos are versatile and can be used on websites, social media, business cards, corporate presentations, and marketing materials. They help to stand out in the market, reinforce brand identity, and increase customer trust. They facilitate lasting professional relationships and personalize communications.
Uses:
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Websites: "About" and "Team" pages.
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Social Media: Enhance engagement.
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Business Cards: Greater recall.
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Corporate Presentations: Reinforce professional presence.
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Marketing Materials: Brochures, blogs, emails.
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Media: Interviews, articles.
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Online Directories: Google My Business.
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Email Signatures: Personalization and professionalism.
These photos capture authenticity and professionalism, making them a powerful tool in today's competitive market.
Differences from Traditional Photography
Traditional portraits are often cropped from the waist up, whereas personal brand photos can vary from close-ups of a laugh to wide angles showing the client interacting in their environment. They can be done in a studio for a more professional touch or in a lifestyle setting for a more humanized and authentic approach.
I love having a pre-session chat, whether in person, via WhatsApp, or video call, to understand what the person does and provide exactly what they need. Let’s make your session unique and fun!